About Us


DIGITAL NIall was created by Niall Parfitt to help businesses to utilise digital marketing, increase leads and improve Return On Investment.

About Me

As a digital and social marketing pioneer who has developed the strategies that deliver uplift in engagement, conversion and sales, I have applied my expertise and insight to develop the solutions that connect with business needs. An entrepreneur, I bring an enhanced commercial edge to my marketing strategies that personalise the user experience and increase the returns from investment in key campaigns.

My Story

Experienced cross-industry, I have delivered the insight and expertise to Queens University leveraging my skill as a Google Certified professional in AdWords, Analytics, Online Marketing and as a Tag Manager. With Etain Ltd, this secured the business as Google Gold Partner increasing the value and effectiveness of PPS, SEO and SEM for client solutions.


On a personal level, I am deeply passionate about giving-back and regularly raise funds for the Children’s Heartbeat Trust through completing the Belfast and Dublin Marathons. Staying sharp and committed, it’s my passion in all that I do that accomplishes results.