LinkedIn – The Perfect Platform for B2B Marketing

ByNiall Parfitt

LinkedIn – The Perfect Platform for B2B Marketing

It’s hard to believe that in August 2004, LinkedIn had a measly total of 1 million professionals. The company, founded by Reid Hoffman in 2002, is now closing in on 600 million users and close to 20 million company pages.

LinkedIn is no longer just a page for finding and posting jobs, it’s a platform for making meaningful connections and the perfect platform for B2B marketers. If you’re not using LinkedIn as part of your digital marketing strategy – here’s why you should be:

LinkedIn Stats

And there’s more…

If the above statistics weren’t enough, here’s a few more:

LinkedIn Business Solutions

Business Solutions is the suite of premium products that LinkedIn offers its users. These are broken down as follows:

  • Talent Solutions – Helping companies find the most suitable employees. Products include Recruiter and Job Posts
  • Marketing Solutions – Market to the world’s largest professional network. Products include InMail and Lead Generation
  • Sales Solutions –  Boost your social selling strategies by finding leads. Products include Sales Navigator.
  • Learning Solutions – Previously Lynda.com, helps users to learn and develop. Products include LinkedIn Learning
  • LinkedIn Elevate – Makes it easy to discover and share content curated by experts at your company

Would You Like To Learn More?

Contact me today to find out more about me and how I can help you create and manage LinkedIn campaigns to help your business generate more leads.

 

 

About the author

Niall Parfitt administrator

1 comment so far

key express vpn 2018Posted on3:06 am - Nov 24, 2018

You can certainly see your expertise in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.

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